On the 26th of May 2012, the UK's Information Commissioner's Office (ICO) imposed an EU directive. That particular directive is designed to protect a user's Internet privacy. Thus, should we "Great Geeks Ltd" decide to dish out our cookies. You have the right to hand them straight back, should their taste not be to your liking. Did You Know? There could be 14 or more tracking tools (per webpage) on certain websites; increasing exponentially to 50 cookies (per website).